While Jay-Z’s fans are looking forward to the much anticipated upcoming album ”Magna Carta Holy Grail,” the artist, well-known for his business flair, has made a deal with Samsung to release the new album for free to 1 million users of Galaxy mobile phones.
‘Magna Carta Holy Grail’ is the rapper’s 12th studio album and is scheduled for official release on July 4th. In a announcement made on Sunday the artist said that ‘Magna Carta…’ will be given for free for the first 1 million android phone customers who download an app for the album. They will receive the album 72 hours before it goes on sale.
According to The Rolling Stones, the announcement was came through a Samsung commercial that aired during the Miami Heat-San Antonio Spurs game: “The three-minute ad shows Jay-Z working in the studio with Rick Rubin, Pharrell Williams, Swizz Beatz and Timbaland and musing on making art in the modern world.”
“We don’t have any rules, everybody is trying to figure it out,” Jay-Z says. “That’s why the internet is like the Wild West. The Wild Wild West. We need to write the new rules.”
Also talking about its upcoming release, the 43-year-old musician said: ”The album is about this duality,” Jay-Z says in the ad, “of how do you navigate your way through this whole thing, through success and through failures, and remain yourself?”
Samsung’s new partnership with a major artist could have a major contribution to the company’s attempt of biting more of the Apple’s share of the market with its Galaxy phones and is pretty relevant to the market strategies mobile companies have implemented – and in which music occupies a significant position – to attract new consumers.