According to OFCOM’s report, one out of six UK citizens is downloading copyrighted goods. On the other hand, the same report states that the island’s pirates are also spending more than the average consumer.
UK’s communications regulator (OFCOM) started a survey in order to find out about Brits’ download habits. The results were published this month (on the 20th), and reflect the answers of 4.400 internet users (12 years of age and up).
An overall look shows that 16% of the respondents had at least once downloaded illegal material(s), with a quarter of them admitting that pirated content is all they’ve downloaded.
The survey also discovered that 12% of the respondents are hybrid pirates – those who are not just downloading pirated content, but who also spend up to three times on legal content than a regular consumer.
The following graphic represents the results of movie, TV, and music purchases over a period of three months.
As you can see, hybrid pirates are basically the most dedicated spenders, most of their money going to the box-office, concerts, and DVDs. Here’s what a regular consumer spends when compared to a hybrid pirate: £35.57 – £56.11 spent on movies, £43.31 – £77.24 when it comes to music, and £8.28 – £25.69 worth of TV content.
Furthermore, another interesting fact is revealed by the survey – that hybrid pirates are likely to pay more for a movie or a music track than regular buyers. In that sense, hybrid pirates are willing to pay 76p per track while a regular person gives just 72p. Not much of a difference, but a difference nonetheless. As for movies, hybrid pirates value a movie at £4.92, compared to £3.74.
These numbers tell one thing: those who pirate and buy goods through legal channels are also the most committed.
So, we can’t help but wonder… is piracy helping the industry or not? Is this commitment, which eventually proves to be a substantial source of revenues, possible only because people have access to pirated content?
The answer is right there. While the music industry complains that the past decade was a disaster, facts are telling us otherwise.
To read OFCOM’s full report please visit this link.