David Puttnam, actual president of UK’s Film Distributors’ Association (FDA), former chief at Columbia Pictures, and movie producer is calling out for a more direct approach in the fight against piracy
Hollywoodreporter.com quotes from Puttnam’s speech at a meeting in London which hosted representatives from the movie industry:
“A vital step for the technology sector is to signpost legitimate search options far more clearly and to delete links to sites that promote illegally sourced content.”
During London’s Olympic year the British film distribution must be supported, he said, so that the segment of this business remains strong in the future. Such an investment would allow “UK cinema admissions and box-office to continue to flourish” he said.
FDA Yearbook 2012: In his speech at this event he suggested an information campaign for the public, with the purpose of explaining the importance of copyright for the creative industries, as well as creating jobs and attracting investment. UK’s intellectual property is flourishing; more than 10% of national exports come from the creative industries, he added.
“The U.K. still needs to do everything it can to ensure that we have a state aid regime that continues to support British film culture and the audiences for British film, just as it has done over the last few years.” Puttnam’s concern is that the European Union will switch from a system of licensing rights based on national borders to a unified one.
“The key to the digital future – or rather, the present – lies in forging new models, creating and sustaining new relationships with audiences,” Puttnam said.
After BFI announced that Ben Roberts (former executive at Universal Pictures International) will be handling the $33 million annual movie fund, Puttnam suggested to the British Film Institute to prioritise funding for film distribution.
According to FDA’s Yearbook 2012, 580 movies were released in the UK, £330 million being invested by distributors to support the movie releases, including a £196 million media advertising spend in 2011.