iTunes Points to File Sharing as the Main Adversary

In a recent interview to BBC Apple’s senior director of iTunes Europe, Oliver Schusser, pointed out again that the main and real fight their music service is carrying on and trying to win is against file sharing and not against other similar music services.

“Our number one challenge for the sixth year in a row is to continue to convince people that it is better to get content in the legal way that actually steal it from the internet. That's really what's driving us to make iTunes better and to have more content and offer exclusive content,” Schusser said confidently.

His confidence was again voiced when although he acknowledged that music lovers have several other cheaper options when it comes