LimeWire Rethinking Marketing Strategy

November 11, 2009 by Yonah
Filed under: Announcements & Events, File-Sharing Programs, Networks & Services

According to a LimeWire press release, the company has made some changes in their team hiring two new important names – John Pavley as Vice President of Engineering and Shoshana Winter as Vice President of Marketing.

Pavley surely has an impressive professional background – Before joining Limewire, he worked for Conductor, Inc., as Chief Technology Officer, an before that he was Chief Technology Officer of ContextWeb, a company that offers real-time contextual advertising solutions to capitalize on online advertising results. For a period of time Pavley also tried his skills at Yahoo! Search Marketing as VP Business Systems Engineering.

With regard to his new function, the press release says: “As VP, Engineering, Pavley will develop and lead Lime Wire’s world-class engineering team.”

Both Pavley and Winter will be reporting directly to George Searle, Lime Wire CEO.

These two new hires Limewire makes are, of course, anything but coincidental. The company wants to expand its ad marketing strategy and hopefully for it, this latest move will help it do just that.

About Lime Wire

LimeWire (i.e the company’s p2p client) boasts over 50 million unique monthly users and approximately 5 million active users at any given moment. In addition to the LimeWire file-sharing program, Lime Wire LLC introduced the LimeWire Store in 2008. LimeWire Store sells high quality DRM-free MP3 downloads a la carte and through low-cost subscription plans. Its digital music offering has grown to include more than 3.5 million recordings by today’s top indie artists and music legends. Lime Wire LLC is committed to providing participating artists and labels unique promotional opportunities with exclusive releases, targeted marketing, and events.

Tags: chief technology officer, dynamic work environment, file-sharing, file-sharing program, lime wire, limewire, p2p, p2p client, vp engineering