Vuze Study: P2P Users – Movie Industry's Most Loyal Customers
With each survey about how the p2p phenomenon actually affects the movie and record industries, either p2p detractors or p2p supporters find themselves proven right with their claims.
This time a new survey commissioned by P2P technology firm Vuze Inc. comes to validate the assertions of the latter category.
The main objective of the research was to make a comparison between users of Vuze P2P file-sharing client and the Internet usage in general, Contentinopole reports. While the Vuze audience skewed overwhelmingly male and single, compared to the general Internet users surveyed, those users had no less buying power.
The results show that “Vuze users were more likely to be fully employed than general Internet users, with 55 percent holding down a full-time job, compared to 51 percent of general Internet users. Perhaps more importantly, 17 percent of the Vuze audience earned more than $100,000 per year, which matched that of the national sample.”
So, the study reveals that Vuze users were actually more likely to pull money out of their pockets when it comes to movies than the general Internet sample – “On average, they watched 34 percent more movies in theaters (8.2 versus 6.1 per year), purchased 34 percent more DVDs (9.0 vs. 6.7 per year), and rented 24 percent more movies for a fee (15.7 vs. 12.7 per year) per year”, Contentinopole further details.
Moreover, users of this p2p file sharing application have been proven quite the gadget freaks. The same survey says that (compared again to general Internet users) they are more likely to have paid big money not only for expensive high-definition televisions (HDTVs), but also for Blu-ray DVD players, home theater equipment, the latest gaming consoles, smartphones, and other cutting edge media devices.
The new results also reveal that (as expected) that linear television is more preferred by general Internet users compared to Vuze users (18 hours versus 13 hours).
The survey was conducted by research firm Frank N. Magid Associates Inc. and takes some of the burden of being labeled just free-stuff-seeking-maniacs off the p2p users’ back.
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