Amazon Launches MP3 store in Germany
Amazon’s DRM-free MP3 store has now reached Germany and yesterday the company made available through it 5 million songs.
Amazon.de is the most recent Amazon online retail platform that offers digital downloads
The market strategy includes having competitive prices for full albums going as low as under €5 for the 2000 best selling of them. For example, the most sold album, Stadtaffe by Peter Fox, is currently priced €4.89 and the top paid download is (the already extremely annoying) Lady Gaga's hit "Poker Face," which German music lovers can get for €0.97.
Amazon EU retail VP Greg Greeley talked about the company’s new expansion: "We're excited to provide our German customers with even more ways to discover and enjoy great music at the same destination where they can buy millions of CDs.Amazon MP3 offers a vast selection of DRM-free a-la-carte music from major and independent labels, ready to enjoy in seconds with any hardware device in high-quality audio."
"Amazon's emphasis on ease of use, consumer choice and satisfaction has won their brand a high level of popularity and credibility with music fans," said Bernd Dopp, chairman and CEO Warner Music Central and Eastern Europe. "Amazon MP3 is an exciting development in the evolution of this dynamic online retail experience. The platform now offers a compelling range of digital as well as physical formats from our world class roster of artists, while ensuring that the downloads bought can be played.”
