Will Blockbuster Launch Set-Top-Box By the Holidays After All?

Although it has not yet been confirmed in any way, Blockbuster might be delivering Movielink downloads through their own set-top-box by the holidays. Since Blockbuster has bad memories from their previous similar attempt. So the question is, if eventually it turns out that the rumors about CEO Jim Keyes telling investors that Blockbuster will launch the set-box are true, what will be the strategy the company will adopt this time (let’s not forget it takes something solid to compete against Netflix)?