MTV Networks and Visible Measures to Collaborate

Visible Measures, a Web video metrics company, made an announcement today according to which it has reached an agreement with MTV Networks whose outcome will be the deployment of Visible Measures’ metrics technology in all of MTVN’s 340 destination video sites.

The Visible Measures technology will be used by MTVN to create end-to-end online video performance metrics whose purpose is to offer MTVN more accurate information regarding the viewers and solutions to increase profits from advertising revenue.

The same technology will be used on all the major MTVN destinations among which MTV, VH1, CMT, Spike TV, TV Land and others.