DRM-free Music Downloads Turn 7digital into a Hit

7digital.com, a major digital music store, announced its amazing sales boost due to the presence of DRM-free music from the giants Warner and EMI. As reported by the site the increase of 300 percent established it as the second largest digital retailer in UK right after Apple iTunes.

According to CEO Ben Drury the recipe for this success has truly been given by the high-quality, DRM-free MP3. He emphasizes the superiority of MP3 format compared to WMA files or Apple's use of AAC and it seems that more and more users share this view..

7digital.com’s offering is now quite impressive – more than 3 million songs DRM-free, which represents 80% of the site’s catalog.

“It is now clear that MP3 downloads represent the future for digital music. With two of the four major labels now supporting MP3 in the UK, we expect to see the whole market supporting MP3 in the not-too-distant future.”